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Faster • Farther • Forever

Endurance Strong has the training plans, informative content and gear that endurance athletes need to train optimally with a focus on how to properly blend endurance and strength training to enhance performance as well as prevent and recover from injury. Designed for everyone from seasoned racers looking to get Faster to beginners trying to go Farther to anyone looking to enjoy their sport Forever.

Endurance Strong in 5 Easy Steps:

1. Get To Know Us:
Learn more about Endurance Strong here, learn where it hopes to go here, check out our pics here, meet our founder here, read testimonials here, and find us on Facebook, Instagram, or YouTube. Feel free to join the Endurance Strong community by sharing your training, motivation, inspiration, questions, comments, jokes, etc.


2. Start with a Training Plan.
Choose from a growing list of plans covering different endurance disciplines and ability levels. Plans all utilize Training Peaks and can be exported to your Garmin, Wahoo, Zwift account, etc. Plans come with guides on making adjustments if needed (as a personal coach would) and optimal nutrition before, during and after workouts. Strength training plans with instructions, pictures and videos are also available, either integrated into the endurance plan or separately. 10% of profits are donated to Charity!* Find out more here.


3. Learn With Us:
Watch our Videos, Listen to our Podcast, and Read our Blog covering Endurance and Strength Training topics, Scientific Article Reviews, Product Recommendations, Interviews, and more. Our goal is to give you the knowledge and skills to become your own coach. Don't worry you won't have to write your own training plans (see step 2).


4. Buy Some Gear
Find something to train, race, or sit on the couch in. Our T-shirts and other apparel are meant to motivate and/or amuse you the Endurance Strong way. Our Team Gear is a collection of high quality items to maximize your performance, comfort and style while you train or at your next race or event. 10% of profits are donated to Charity!* Start shopping here.


5. Help Us Make A Social Impact
While helping you get faster, go farther and enjoy your sport forever is a tagline of ours, what further sets Endurance Strong apart from other Training and Coaching sites is our dedication to a positive social impact. First, 10% of profits are donated to charity* (have you seen that before?...we're not kidding)! Essentially, we help you get the most out of your endurance sport, so you help us to help others get into endurance sports (may have to read that sentence a few times). Please learn more about this and the other things Endurance Strong aims to do as part of its social mission here

Bonus Step - Contact us here with any questions, comments, concerns, jokes, etc.

David Kell PTA, MS, MPH, CSCS, USAT-1
Founder & Head Coach

David is a Physical Therapist Assistant with an Advanced Proficiency designation in Orthopedics, Endurance Coach, Certified Strength and Conditioning Specialist, Personal Trainer, and a competitive Endurance Athlete with a focus in Duathlon who holds dual Masters Degrees in Exercise Science and Nutrition and Public Health. Learn more about him here.


I have spent countless hours researching how to set up a cycling training program, to no prevail. The more I read, the more I honestly got confused in what to do. After many countless hours searching I turned to my friend and Endurance Strong founder, David Kell. I said to myself "With all his education and experience he must know what he's talking about." Also, the cost of the training plans is perfect for a single income household. Dave gave me a lot of great coaching and valuable advice through the years and when he started Endurance Strong, I spotted the long hilly race training plan on his site and it seemed perfect for me and my main event coming up in June. So, with Dave’s guidance, I got to work starting Jan 1st to get my base fitness up as much as possible before starting the 12 week plan. Timing was perfect because I got a solid base in the legs before the 12wk plan started. I started Week 1 of the training plan knowing I had a “C” priority race on the first Saturday. While being prone to cramping in longer endurance events especially ones with hills, I was still a little nervous at the start line. Fast forward 2+ hours later, I found myself leading the race with only a few hundred meters to go. No, I didn't win but the ability to be at the end of a 50+ mile race with the pack was a win in my book based off many years of poor results and having only just base training in my legs. Over the rest of the training plan I was consistently challenged but never felt like I was pushed too far. Everything felt “appropriately challenging” as Dave likes to say, as I felt the intensity but I was always well prepared for it. Finally, the race I was working towards arrived. It was a stage race consisting of a long hilly stage race and uphill time trial on Saturday and a Criterium on Sunday. As I mentioned the long hilly race was my biggest concern, but I was well prepared. I stayed with the pack up every hill and late into the race. Then I had an ill-timed mechanical and would never be able to catch back on. I was able to finish strong though and I shifted my focus to the time trial which, despite being heavier than most of my competitors, I held my own on the up-hill course beating many of them. Then the Sunday Crit came, and I felt superhuman, finishing 7thand continuing to feel the fitness I gained during my training plan. I continued to podium week after week during the Nashville Crit Series all summer long and felt my fitness peak like never before. I couldn't have done it without the expertise and motivation of Dave and Endurance Strong. I highly recommend considering Endurance Strong as your source for all things training related!

Neal C.

When I met Dave I hadn't even run a 5K.  By the end of our time together I had run two half marathons and had established a firm love of running.  He taught me the importance of a slow run truly being slow and how to properly train - some days are slow runs, some days are intervals, some days are recovery.  If I experienced some pain in my ankle or knee along the way, he always knew the right stretches and exercises to help fix them. Properly training helped me be able to run the half marathon which was my goal.

Caitlin K.

After a severe IT Band injury, I was hesitant and dismayed by my inability to run Half-Marathons. It wasn't until I linked up with Endurance Strong, nearly two years after my injury, that I hoped I could compete again. David Kell, the company's founder, was my trainer. He single handedly brought me back to the sport. David's holistic approach to running was a game changer. We started with strengthening my IT Band and instilling pre-running strategies to minimize injury. With Endurance Strong I felt I understood my body more, it's strengths and weaknesses. David was not only my trainer, but teacher... and he helped me to become a smarter athlete. After months of working together I was prepared and returned for my first Half-Marathon post injury. Astonishing, I was 32 years old at the time and broke my personal record that was set at the age of 25. I felt strong and confident, but this time around I was far more educated about myself as an athlete. 

Joe L.

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Mission Statement

To provide the resources for current Endurance Athletes to achieve their goals most efficiently and to help create a healthier society through the creation and support of new Endurance Athletes.

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